5 Things That Undermine the Success of Your Partner Sales Team


A few years ago, based on a friend’s recommendation, I set out to read what would turn out to be one of my all-time favorite business books – The 10X Rule, by Grant Cardone. In short, 10X suffices to the idea every project you do will likely take 10 times more time, energy, money, and effort than assumed. So, go ahead set more difficult expectations and challenging goals. If they happen to take less time to achieve, great! Your success will pay dividends. But be prepared to work. I couldn’t think of a better way to describe the challenge of building and motivating a remote team of partners sales reps. Ultimately, it’s up to you to foster the relationships, activities and resources to boost sales, drive revenue, and build your customer base. We’ve already outlined how to breathe life into your partner sales process. But how do you maintain success? What do you do if your team is struggling? And how do you avoid the perils of undermining the confidence and success of your team? Here are five mistakes to avoid – followed by a quick-hit list of actions that Cardone lives by: 1) Siloing Despite what you may think (or hope), your partner sales team is human. Just like the team sitting right there in your office. Treat them as such. Make them part of your culture. And stop giving them clunky, 2nd-tier technology. If you’re reading this article, chances are you’ve also heard or read the common leadership…
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