You’re probably no stranger to talk about how the internet has changed buying and selling. You’ve heard – and of course seen with your own eyes – how the relationships between consumers and sellers have changed, and how the expectations both bring to the table are fundamentally different in today’s social media-driven, constantly-wired world. New terms – “connected selling” and “connected buying” – have begun to emerge to describe the relationships and responsibilities native to this new sales landscape. And they seem to offer a good start to describing the situation at hand, but they may leave you with questions. So, you may ask, who is the connected buyer? Who is the connected seller? What do they have in common, what’s the difference, and what does connectivity mean for people on any side of a partner sales relationships? Let’s dig into the nitty gritty about connected buying and selling: What is Connected Buying? No matter what you do in the channel as a professional, you’re also a consumer. And as a consumer looking to buy anything these days – be it a car, a piece of furniture, a rare book or even a new shirt or dress – you’ve probably already been a connected buyer. It’s rare in this day and age that someone walks into a retailer or goes onto a website to make a major purchase with absolutely no information about what they’re buying. Customers, as connected buyers, research and receive insights through any number of…
Read More: Connected Selling vs. Connected Buying: What’s the Difference?
