Networking 2.0: Next Level Connections for Next Level Entrepreneurs


By: Jenna Fitzgerald, Market Analysis Intern Within the business world, we are all pressured to network. Networking itself has almost turned into a game… constantly comparing the number of people we know, the amount of LinkedIn connections we have, and how many retweets we can rack up on Twitter. What if I told you networking isn’t all about the numbers, but rather the genuine connections that can be made? It’s simple: quality over quantity. Welcome to Networking 2.0! Below you will find four main objectives when looking to expand your network in a meaningful and lasting way. Let’s take networking to the next level and really secure some quality connections for your venture’s expansion. CHOOSE to put yourself out there Within the start-up industry, it’s vital to actively expose yourself to new people, groups, and experiences. Learning to be comfortable with the uncomfortable will give you the extra edge when it comes to setting yourself apart. By being open to new experiences, you allow yourself the opportunity to truly E X P A N D your network. An August 2009 survey conducted by Challenger, Gray & Christmas, Inc., a Chicago-based employment agency, asked their HR executives to rate the effectiveness of several job-searching methods on a scale of 1 to 5 – 1 being the least effective and 5 being the most. Of the HR executives, 48% gave networking the highest effectiveness rating meaning that they value face time with candidates, giving them a chance to let their personalities shine…
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