People have been selling things for as long as they have been making them. With that much accumulated history and knowledge in the profession, it’s easy to see how some sales practices have become so ingrained that they’re taken for granted as foundational to a partner sales process. More complex selling environments, more specialized products and different models of deploying and supporting products have led to quiet but significant shifts in what spells sales success. What was once guaranteed to work isn’t such a sure thing, and it’s possible that right this moment you are implementing tactics in your partner sales process that are supposed to work and don’t. Instead of taking for granted that the way you currently have things set up is the best for business, take a look at these three partner sales tactics you might now be implementing, and how they could work better, to get yourself on the path to a process that really delivers. Incentivizing Numbers vs. Smart Incentivization Incentivization seems like a pretty clear-cut tactic to implement. People sell to make money, and when they sell more they should get a bonus. Right? That’s supposed to be how it works. But these days, more isn’t always better. So if you have your partner sales process set up with a simple incentivization model, you might want to rethink it. That doesn’t necessarily mean that you need to implement a radically different method of rewarding sales. Nor does it mean that your channel…
Read More: 3 Tactics of Your Partner Sales Process That Are Supposed to Work – But Don’t
