If you’re on the fence about using a partner relationship management tool, there’s a couple key things to consider. Before we begin though, keep in mind that PRM is dead as we know it. We’re no longer looking at partner relationship management, as we are at partner sales acceleration. You don’t want to stay at the same pace, you want to accelerate forward. Which is exactly what you can expect when you use a tool that allows you to get the most out of your channel partner programs. Your communication is lackluster at best The key here is to zero in on centralized communication. A space for communicating and collaborating with your partners goes a long way. Make sure that you have all the information that they need, in a spot that’s easily accessible from any computer or mobile device. If you’re still attaching files to an email to send them out, that’s a red flag. What happens if the email gets lost in the shuffle? The files are lost as well. A collaboration space in the cloud works as both a communication platform and a spot to share files. Double duty and easy to use. Your spreadsheet game is dubious Don’t use Excel as your be-all, end-all solution. That can be complicated if you have a lot of partners that you’re sharing distinct spreadsheets with. Instead, a tool allows you to keep all of the information at hand, as well as keep your partners informed of what they need…
Read More: 3 Ways to Know If You Need a Partner Relationship Management Tool
