The more time we spend building Allbound — the company, the approach and the platform — the more we learn about the very channel we’re working so hard to revolutionize. The innovators, the resellers, the service providers, the consultants and vendors. Good and bad. Past, present and, most importantly, future. All the while, our work over last 18+ months has opened all kinds of exciting doors and new opportunities to meet, sit down and talk about the art and science of revenue growth with amazing leaders from every nook and cranny of business. There’s the usual suspects — CEOs, CROs, VPs of sales and marketing, VPs of partnerships and alliances, VPs of customer success. We’ve also made it a priority to grab coffees or lunches or cocktails with human resources directors, CTOs and CIOs, directors and VPs of product development, even chief happiness officers contributing to some of the coolest, fastest growing companies in the world. And personally, many of my favorite conversations are with the folks who are simply “getting shit done” — channel managers, customer success managers, sales development representatives, product marketers, account executives, lead generation specialists, social media managers, directors of first impressions (for real). But forget titles and org charts for a minute. Because one of the most important lessons we’ve learned along the way is how little job titles truly mean in today’s digital world, where the fastest growing, most efficient businesses aren’t collections of siloed business units, but rather ecosystems of always connected, continuously…
Read More: Collaboration: The New Economics of Partnering
