The definition of insanity is trying things the same way you always have, and expecting different results. Have you ever experienced something like that? Maybe your boss has given you strict instructions to follow, but also mandated that you increase a key metric by 5% over the next month. How are you supposed to increase from the status quo when you’re not able to make any changes to the operating procedure? “If you always do what you’ve always done, you’ll always get what you’ve always got.”–Henry Ford Innovation means the death of tradition. Or at least, a mortal illness to it. If you’re not willing to think outside the box, you’ve painted yourself into a corner. Bringing in fresh ideas will help you overcome those roadblocks and break barriers that have held you back from further success. But when it comes to to finding new ideas, and new heights for your channel sales revenue, you should consider a hire who is free from any preconceived notions about working in the channel. The best way to avoid getting dragged into the same pattern is to find someone who actually hasn’t worked in the channel before. “Most founders fail to understand that 95% of sales leaders will implement exactly the total market strategy they employed at the last company.” –Mark Roberge, Chief Revenue Officer at Hubspot Get a fresh perspective on reaching your goals. When looking at a new channel hire, it’s important to have an idea of the overall role indirect…
Read More: Why Your Next Channel Hire Shouldn't Be a Channel Person
