If you’ve ever conducted a Google search on your mobile phone and clicked the call icon to make a reservation at your favorite Italian restaurant, you’ve utilized click-to-call. Click-to-call is an intuitive way for you and your customers to quickly reach you over the phone, and if you’re implementing a search marketing program, click-to-call can be key in optimizing your mobile marketing strategy to increase conversions.Typically, click-to-call describes a button, link, or phone number on a mobile website that can be clicked to initiate the user’s phone autodialer to connect to a business via a phone call. It is often used in pay per click ads, landing pages, mobile apps, and websites as a way to provide mobile users a quick and easy way to reach a business. What Click-to-Call Means for Search Marketers By 2019, mobile search is projected to generate 162 billion calls to businesses. Using click-to-call in your mobile marketing campaigns allows you to take advantage of this surplus of potential customers who want to reach you over the phone. Not only are more calls coming, but those same phone calls convert 10 to 15 times more than web leads, meaning that phone calls are the channel you should be focused on when it comes to hotter leads and generating more customers. If you’re not implementing click-to-call you’re missing out on generating and converting these leads. An added benefit to driving phone calls to your business through click-to-call is that you’ll be able to speak directly to potential clients at different…
Read More: Click-to-Call in the Age of Mobile Search Marketing
