articleAug 19, 2014 | 3 min. read The ROI of Social Media As therapists, we’re taught that we must use objective measures to track our progress in the clinic with patients. We use range of motion measurements, manual muscle testing, and other methods to demonstrate patient progress toward therapeutic goals. How ironic, then, that most of us have no idea how to track our efforts in the realm of social media! We’re not alone in this, though. A recent article in Mashable reported that 84% of those using social …
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