While some may believe call recording is an old-fashioned method used to monitor calls, we’ve found that it’s an incredibly powerful call tracking tool. Time and time again, we’ve seen CallRail clients use the insight gained from recorded calls to transform their marketing campaigns and train their staff to improve their customers’ experiences. One of the most impactful ways that our customers use call recording is to transform their lead qualification process.Efficient lead qualification is fundamental to any successful sales process. According to Gleanster Research, only 25% of leads are sales qualified. Without the appropriate lead qualification model, your organization will waste time and money pursuing the wrong leads. Call recording provides you with the insight that you need to evaluate and build a lead qualification model that will result in a better conversion rate and increased ROI. Here are 3 ways to use call recording to improve your lead qualification process. Align your sales and marketing teams. According to a report by Aberdeen Research, organizations that successfully align their sales and marketing teams can experience 20% of annual revenue growth on average. It’s imperative that sales and marketing teams work together fluidly and seamlessly, and success in this area often begins with lead qualification. Marketing and sales teams should have a clear and consistent understanding of how leads are defined at each stage of the sales cycle, especially at the lead qualification stage. When you record phone conversations, your sales and marketing teams can listen to calls that converted…
Read More: 3 Ways Call Recording Can Transform Your Lead Qualification Strategy
