Just because two things don’t seem to go together at first, doesn’t mean they aren’t a great pair. At first glance, some companies may seem to not have much in common, but after a little closer look you might find some similarities—Customer bases with common interests, the ability to leverage one client pool with another, or even just a symbiotic partnership that continues behind the scenes for years. For most strategic alliances, the companies involved have the ability to reach further out within a prospective customer pool. And with two sales teams working in the channel, that means you have access to twice as many prospects than if you were working alone. And let’s not forget co-branded marketing content. Below are five examples of strategic alliances that paid off in a huge way. Ford and Eddie Bauer You might remember the Ford Explorer Eddie Bauer edition. Premium leather seats and other luxury features throughout the vehicle. Then aside from the car itself, Eddie Bauer was producing luggage sets with Ford branding on them. These co-branded items were great advertising points for both companies. The main selling point was that the vehicle filled a niche that was previously held by foreign automakers: the luxury SUV market. When Ford partnered with Eddie Bauer, the consumers clamoring for a finely outfitted sports utility vehicle produced on American soil were satiated. Spotify and Uber Leaping forward to a very recent piece of news, Spotify and Uber have partnered to provide stereo control to Uber…
Read More: Successful Strategic Alliances: 5 Examples of Companies Doing It Right
