What do marketers really want? Marketing tools that get the job done. At CallRail, we use a few different tools for our email communications, some of our favorites are highlighted below.MailChimp It all starts with a great email platform. We use MailChimp because it is powerful and easy to use. Not only can we send our emails out quickly, but we’re also able to customize virtually every aspect of the email. The drag and drop template builder makes designing emails simple – perfect for marketers with little to no coding experience. MailChimp also provides analytics like click rate, open rate, top links clicked, and subscribers with the most opens. Check out some of their other reporting features here.More Features We Love From MailChimp: Easy list uploads List segmentation A/B testing capabilities Google Analytics: Using UTMs and Google Analytics allows us to measure traffic from sites where we share content. So, whether you are monitoring webinar registrations, views to page, or downloads, UTMs act as an indicator of what content in your emails are driving the most interactions. You’ll be able to view what content drove people to your website by going to Acquisition > All Traffic > Source / Medium in your Google Analytics dashboard. Canva: If you’re a marketer on a strict budget, free tools can be a lifesaver. Canva’s free edition comes with everything you need to create beautiful images for your email campaign. With simple tutorials, even the most novice of users can leverage Canva with zero design experience.Reasons We Love…
Read More: Four Tools for The Data-Driven Email Marketer
