Emilia D’Anzica, VP of Customer Engagement at WalkMe, is a frontrunner and thought leader in the customer success realm. Awarded a 2016 Stevie Award for Customer Service Department of the Year, as well as the 2015 Customer Success Heroes Award and the 2012 Jobvite Customer Award, Emilia has proven her ability to create, implement, and personalize a superior customer experience. With nearly 20 years of experience in Customer Success and Marketing, Emilia will use her expertise to discuss “Customer Success in the Channel” at CO:LLABORATE 2016. What about sales and marketing are you most passionate about? I am obsessed with creating, testing and refining best practices in customer experience and strategy. Bain & Company cites a 25-95% increase in profit from as little as a 5% increase in customer retention — That is some serious profit growth! Implementing an integrated and organized customer success strategy is the most efficient and effective way to grow revenue through improving renewal rates; acquiring new customers is actually much more costly. Customer experience starts with Marketing and extends to Sales and Customer Success. Working together, these teams can give their customers the best experience possible. I am most passionate about the integration of Marketing, Sales, and Customer Success to provide customers with a top notch experience. How are you seeing sales ecosystems evolve? Traditionally, Sales has been all about numbers, but the name of the game has changed. More than ever in this subscription economy, building and maintaining relationships is the lifeline of Sales. The sales…
Read More: Get to Know Emilia D’Anzica, VP of Customer Engagement at WalkMe
