A wise man once said ‘content ain’t easy‘. (That wise man was actually a women, and actually me, right now in this blog post, but I digress). And it’s true. No matter how well you write, how grammatically astute you are, and how much you understand what you’re selling and who you’re selling to, implementing a content strategy is tough. The best strategies are backed by data proven tactics and demonstrate the ability to not only draw leads in, but convert them into customers. Content ain’t easy, but it doesn’t have to be that hard. [embedded content] A few months ago, Ashley, CallRail’s Demand Generation Manager, and I hosted a webinar on strategies that can change your marketing approach. The webinar was based on our own experiences at CallRail and focused on how we successfully implemented strategies to impact the business. I wrote an eBook that goes into more detail on how that process occurred, and the data behind it. You can download it here. If you what the ‘too long didn’t read version’ here are the cliff notes on what you can do today to create content that converts: Create Content with a Purpose: According to the Content Marketing Institute 93% of b2b marketers use content marketing, but only 42% are comfortable saying they’re effective at it. What we have here is a large amount of marketers creating content for the sake of having content but with no way of measuring or optimizing their content strategy. Being able to…
Read More: Your Quick Guide to Creating Content That Converts
