The sales contest. It’s probably the oldest trick in the book. And on the surface, gamification may seem nothing more than a gimmicky buzzword that accomplishes about the same goals as your average contest.So what’s the big deal? Well, in the past several years some corporate giants—Comcast, PayPal, Black & Decker, to name a few—have tapped into gamification to boost their sales.Still not sold? Well, gamification can work. The key, however, is knowing how and when to apply it across your channel. To help, consider the following gamification examples in sales.1. Onboarding Your Channel Reps If you’re looking to onboard new channel reps quicker and more effectively, run a simple leaderboard around two opportunities within two different product lines. The rub? Make sure that the products are easy to understand for new reps and present high value to prospects.Not only will you be able to create value for your customers, but you’ll inspire early momentum to ensure that new channel partners are off to a speedy start. 2. Introducing & Moving New Products Taking new products to market is tough. Keeping your channel informed on updates is even more difficult. No matter how innovative your new solution or product is, reps tend to overlook new products with customers. We get it: it’s hard for your reps to introduce a new product into their bag of tricks. Launching a simple leaderboard that rewards reps just for pitching concepts to prospects is a great way to take new products to market. Implement…
Read More: Gamification Examples in Channel Partner Sales: 4 Things You Can Start Today
