Throughout my years in tech sales and marketing -— and business in general, for that matter — perhaps the most fulfilling aspect of the journey has been the amazing people I’ve met, many (if not all) of whom have been laser-focused on solving very complex challenges, oftentimes even resuscitating old or broken business systems and processes. In our role here at Allbound, we absolutely relish the fact that many of our customers are brilliant, agile thinkers who have been put in charge of breathing life back into their company’s struggling channel partner program. Tell me if this sounds familiar: You’ve seen the “old way” of doing things, and you know they can’t keep pace with the speed and digital connectedness of today’s businesses. You’re using a smorgasbord of portals and systems, and you’re ready to simplify. You’re not the only one frustrated — so are your partners. And of course, you’ve been asked to do more but with less while also proving it with channel data that’s either outdated, worthless, or (even worse) completely inaccessible. You’re Not Alone Those four bullets you just read? Don’t stress. We’ve heard them over and over again. Need proof? Just a few weeks back, I had a report hit my inbox listing the “Top 10 Challenges Keeping Channel Chiefs Up at Night.” A few minutes later, I Googled the exact same phrase and, little to my surprise, I found dozens of similar reports dating as far back as 2007 — all of which included…
Read More: Solving Challenges of Yesteryear’s Channel Enablement Best Practices
