Motivation for partner sales reps comes in many forms. Some of it intrinsic, such as pride and confidence. Some motivation might be more extrinsic, like sales incentives or periodic special recognition. But if you haven’t thought about it already, using games to motivate your partner sales reps can be a powerful way to increase sales.The idea for using games to motivate partner sales reps is not new by any stretch. For years, direct reps and sales teams have been promoting competition with a reward to the victor. Normally the highest sales numbers for the quarter, or biggest single sale will be the criteria. But if you think about it, while these are good things to focus on, they reward the outcome and not necessarily the behavior that got it there.The best salespeople realize that they might not top the charts every quarter, but their effort does not waver despite the changing numbers. Newer and less experienced sales reps need to be motivated to put forth that constant effort, and that’s where games can be a crucial component. It’s even more important to keep a sales rep motivated when you factor in the geography. For example, a single channel partner can have sales teams located in different regions, and you need to be able to motivate everyone equally and keep them involved despite the geographic dispersion. Having an online sales leaderboard can help you bridge the geographic space between partner teams, and instill some camaraderie when they’re not in the…
Read More: Why You May Need to Create Games to Motivate Partner Sales Reps
