A motivated seller will try harder and work longer, knowing that the reward is not just in the results, but in the work itself. A channel partner sales team full of driven individuals will direct more sales your way. That’s a time tested fact. But how to get the sales professionals motivated in the first place? What motivates sales reps?The answer is simple. You need to encourage them to believe in the product themselves, while also making it easy for them to sell. Of course, a sales incentive also will pay dividends, but the motivation from commission alone is usually not quite as effective as when it is combined with the first two tactics. And you will also see a bump in sales figures when pride and internal recognition are on the line. Confidence in What They’re Selling Let’s focus on one area at a time. What motivates channel sales reps the most is having a product that they can actually stand behind. If you have buy-in amongst your partner sales reps, that’ll make it much easier for them to sell the product to others. In effect, you need to make the product marketable enough that the reps in the channel would buy it themselves given a business need for it.Buy-in among reps can also fall into another category, and that’s how the product can impact the buyer. If they see value in the product for applications outside of their own needs, that’s a surefire way for them to increase…
Read More: What Motivates Channel Sales Reps? 5 Surprising Tactics
