At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our customer success leader is #AllStar Matt Hensler, Allbound’s strategy-driven, vanilla ice-cream-eating, checkered shirt-wearing deliverer of honesty (with lots of wit). #OurRock Customer success is an emerging industry concept and has gained momentum in a number of software organizations. Can you give us a quick overview of why the concept of customer success is such a critical element in so many organizations? What you need is to really focus on delivering a great experience for the customers that you have, and make sure they’re going to become repeat customers, renewal customers, so that ultimately each year your growth that you experience starts from a different baseline of revenue — and that every year you’re not replacing revenue with new customers. Ultimately, customer success as an industry concept is about making sure that you retain the customers you have and that anything that comes in new is really about scaling your business. What does customer success mean for Allbound? Customer success is less about our software and more about the application and really making sure that we’re taking the software, configuring it and applying it for our customers in a way that meets the needs of their partner ecosystem. We are really hands-on in making sure that we guide our customers through how to implement the software effectively, make sure that…
Read More: Meet #AllStar Matt Hensler: Allbound Director of Customer Success
