You want to know what content converts customers best. Running experiments on your website to capture that data is an easy way to understand how your website visitors convert. One of the most popular ways marketers capture this information is through A/B testing. But what aspect of your website drives the most phone calls? CallRail’s integration with Visual Website Optimizer answers this question for you by tracking your phone call and text conversions within your VWO campaigns. Call Analytics for Website Optimization Visual Website Optimizer is one of the top tools in the marketing industry for A/B testing your content and landing pages. Known for its ease of use and in-depth experiments, VWO allows you to A/B test different versions of your website to see which variation performs best. While seeing the impact of your website content is a major component of these tests, we can’t forget about the ultimate sweet spot of your website: the telephone number. See the Impact of Your Calls CallRail’s integration with VWO allows you to count phone calls and text messages received by your call tracking numbers as conversions within your VWO campaigns. Seeing how each version of your website prompts your customers to pick up the phone and call your business gives you the power to make educated decisions when it comes to the content, design, and usability of your website. Not only will your CallRail calls and text messages appear in VWO, you’ll also receive immediate insight…
Read More: CallRail’s VWO Integration Optimizes for Campaign Conversions
