The perpetual Friday afternoon traffic jam. If you live in any major city, and even most smaller ones, you undoubtedly know what I’m referring to. By 4pm, you’re mentally preparing yourself for the onramps, red lights, fender benders, tailgaters, speed traps, construction zones, road debris, and all the other roadblocks and obstacles that stand between you and your ultimate prize — the weekend. Traffic can make people do crazy things. Like use mannequins to save a few minutes in the carpool lane. Block bridges for political gain. Launch into massive fits of road rage. Zone out with a great playlist. Or if you’re anything like me, tell yourself, “someday, I can buy that helicopter I’ve always dreamed of.” And my commute is only 20 minutes. Here’s the thing about traffic, though — it’s unavoidable. We didn’t create it on purpose. Nobody did (Chris Christie). It just happens. After all, who in their right mind would ever purposefully put so many frustrating roadblocks and barriers between people and their ultimate goals? That would be so…evil. Yet here we are, in 2016, and when it comes to creating engaging and fruitful channel programs, many companies still can’t get out of their own way. Even more surprising? The primary culprit in the chaos — the most typical and widespread obstacle — is almost always the very technology and systems that are supposed to be automating and simplifying the natural complexities a channel program carries with it. So, why aren’t they? Well, let’s…
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