At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our technology leader is #AllStar co-founder and CTO Kyle Burnett, a pick-up-truck-driving, t-shirt-wearing, animal-loving evangelist of simplicity, agility, and good-old-fashioned problem solving. Hey Kyle, this might sound kind of strange, but what’s your view of the channel? The channel is really just relationships. That’s all it really is. Whether the team is direct working in-house for you or they’re working for another company outside as a partner relationship, those are channels. They’re all just means of communication and sharing of information, knowledge and achieving goals. I think the word I hear you say most often is simplicity. You’re always advocating a simple solution to even the most complex problems. Why is this? The channel’s only as complex as the people working in it want to make it. Anything can be as complex as you want it to be. Or, it can be as simple as you want it to be. Our goal is always — it’s one of our core values actually — simplicity and agility. I think the fantastic challenge of being inside of the channel is that having distributed teams inherently means disconnect, which inherently means complexity. But, you can solve that by getting people connected, by getting them to collaborate and eliminating some of that complexity. How do you get people connected and ensure they stay connected? Starting…
Read More: Meet #AllStar Kyle Burnett: Allbound co-founder and CTO
