Within your partner sales process, you should be spending less time finding leads, and more time responding to specific questions. Customers are getting smarter, and that’s a good thing. In today’s distraction-filled world, the biggest problem with your partner sales process is getting the attention of today’s consumer—whether that’s your partner or the end user. They know what they want, and if you cannot provide it for them, they’ll find someone who can. The biggest mistake any of us can make is trying to search for customers, instead of having them come to us.The solution is fairly simple at face value. Teach your partners how to reach the customer. Show them how to turn their outbound sales process into inbound sales and marketing. Following through on that one sentence can help cut the cost per lead by over 60%. And with inbound sales, they’ll have leads that already know what they want and are seeking them out. That means quality leads as well. Explaining Outbound vs. Inbound Think about how many times your workday is interrupted. Phone calls, emails, texts, even notifications on status updates from colleagues and friends. Each of those interruptions took your attention, either for a brief moment or for a lengthy response. And although they all could have been a necessary part of your day, at the very least they came unsolicited. This is similar to old outbound sales and marketing techniques—giving information to prospective customers on your terms, not theirs.Continue our example of your day…
Read More: How To Solve The Biggest Problems With Your Partner Sales Process
