0 Flares 0 Flares × At CallRail, we offer a wide range of features that allow businesses to effectively run their marketing campaigns. We’ve seen marketers decrease their ad spend, boost their ROI, and dramatically change the way they run their marketing campaigns all through the insight they’ve garnered from call analytics. But with tools, features, and integrations as far as the eye can see – which feature do you absolutely need for your business? The answer may surprise you, and it’s call recording. This feature is so simple that it is easily overlooked as just another type of phone functionality, but in reality, this powerful tool can change the way you do marketing forever. So why is call recording, an older feature than most of the latest and greatest integrations and management tools, one of the most powerful call analytics features? Lead qualification, coaching, and of course, more in-depth and robust reporting on how your campaigns are working. The Power of Call Recording Lead Qualification: Listen to your inbound and outbound phone calls. Qualify leads and focus your ad spend on what’s converting, streamlining your marketing and increasing your conversion rate. Coaching: Listen to recordings and know how your staff is handling phone calls. Provide your sales representatives with valuable feedback on how to properly handle leads. Improve overall customer service and client retention. Robust Reporting: After listening to calls, evaluate them using tags to categorize leads and create conversion rate reports. Write notes during calls to ensure important information is captured for team communication and client follow up. Call recording is…
Read More: Is Call Recording the Most Powerful Feature?
