Content is king. Marketers have grown very accustomed to that statement in recent years. And while that saying remains as true today as ever before, content marketing is evolving to suit consumer preferences and the changing business landscape. As the practice matures and continues to be adopted by more organizations, take a look at five content marketing trends we’re seeing today: 1. Distribution. Creating content isn’t a case of “If you build it, they will come.” While that’s not a new fact, today’s ultracompetitive content marketing landscape means that distribution takes center stage. Social media is an essential channel for content distribution, and with algorithm changes on certain platforms, many marketers are turning to paid social media advertising to increase the reach of their content. Influencer marketing is also becoming an increasingly popular method for content distribution. Building automated nurture campaigns through campaign automation is another smart strategy for getting content out to existing leads and customers. 2. Repurposing. Smart marketers have been repurposing their content for years, but this strategy has become more popular as the pressure to create more content increases and organizations look to get more bang for their content marketing buck. At ClickDimensions, our greatest repurposing success is our annual Marketing with Microsoft CRM Idea eBook. We compile our best blog posts, divided by topic, into this eBook and update the content each year. You could also turn eBooks or even meaty blog posts into infographics, explainer videos, SlideShare presentations, checklists, GIFs, newsletter articles and more.…
Read More: 5 Content Marketing Trends to Watch
