No Comments “I’m not getting clients from my website”. Sound familiar? Getting new clients from your website is not magic it’s really more simple than you are led to believe. But it takes a few very important steps. In the previous article “The Foundation of your Law Firm Online” we walked you through the first steps of how to optimize your website. In this article, you will learn how to drive traffic to your optimized website and generate new clients – it’s time to turn your legal website into a sales machine. 1) Using Google AdWords Generates More Potential Client Inbounds Even though there are many free tools to optimize your E-marketing, a paid ad is often the best way to drive traffic to your website since many industry leaders are using the same search terms as you are using. A well strategized AdWords campaign can help you to stand out from the crowd because the paid ads are listed even before the #1 industry leader on the organic search results. Ads (Paid Search) Google just changed how these appear. There can be up to 5 on top of the page, and 5 at the bottom of the search results page. They appear in an auction-based order before the organic search (SEO) as shown in this example. But how does this auction for the top listings work? Just like in any market, the price is driven by demand and supply. If more people are willing to pay for a search…
Read More: Growth Hacking – Turn Your Legal Website into Your Law Firm’s Best Salesperson
