0 Flares 0 Flares × Marketo’s Revvie Awards Early last November, we received an email from our Marketo implementation consultant encouraging us to apply for a 2016 Revvie Award. The Revvie Awards recognize members of the Marketo community who are leveraging Marketo to drive the next era of marketing. The specific category our consultant referenced is The Stack Master award, which was created to recognize the power of Marketing Technology. So we decided to go for it and share our story with the Marketo Marketing Nation, and now you! Integrating our Marketing Stack CallRail successfully integrated Marketo with a variety of marketing technology applications, including our own call tracking analytics product. This deployment and evolution of our marketing technology stack has contributed to our company’s success in a huge way. We are able to track lead activity through Marketo and leverage other technologies to use that information in the most effective manner. Having so many moving parts flow in such a collaborative fashion has changed the way we do business. More specifically, this martech stack drove a 50% increase in leads and 20% increase in conversions. Our martech stack drove a 50% increase in leads and 20% increase in conversions. We went from having a siloed databases to building a powerhouse of a system that has drastically streamlined workflows of every department, but most notably that of the Marketing, Sales, and Client Success teams. Not only has this infrastructure increased departmental efficiency but it has amplified visibility and collaboration across departments.…
Read More: CallRail is a 2016 Stack Master Revvie Award Finalist
