So, you’ve poured some serious time and effort into coding the perfect email template. Your fonts are just right, the spacing has been laid out to perfection and you’ve resized all your images to be exactly the same height. Before you hit send, add one extra step to your to-do list: create a plain text version of your email. Plain text emails are exactly what they sound like – they’re literally just text. There are no frills, no fun colors and no GIFs. It may sound like you’re taking a step back into email’s early days, but with the increasing popularity of smart watches and shrinking phone screens (looking at you here, Apple), devices that only render text are making a resurgence in the marketplace. And if that’s not enough to convince you, here are three more reasons to include a plain text version of your email: 1. Decrease your spam score. If you only have an HTML version of your template, you’re going to set off alarm bells for many email clients and spam filters. Having a matching plain text version to correspond with your body copy is a simple way to get around this problem. You can review your spam score before and after implementing a text version of your email using the test feature in a ClickDimensions email send. 2. Give yourself a back up. Some email clients will provide an option for users to automatically display the plain text version of an email, and some devices…
Read More: The Power of Plain Text Emails
