Here’s a statistic that might cause email marketers to lose sleep at night: according to MarketingSherpa, the average email database will degrade by an astonishing average of 22.5 percent every year. To combat that decline and its impacts, companies – even those with the most engaged and loyal subscribers – must constantly focus on building their email lists. At ClickDimensions, we get a lot of mileage and new names on our lists from our content marketing efforts such as eBooks and webinars. If you’re looking for other ways to build your email marketing lists, here are 10 ideas to get you started: 1. Social sharing buttons. Use social sharing buttons in your email messages to encourage your existing subscribers to share your content with their social networks. 2. Contests. Host a contest or giveaway that you promote on your website and social media accounts, and ask for email addresses as part of the entry process. 3. Web sign up forms. Placing easy-to-find email sign-up boxes around your website can help tremendously with list building. 4. Subscription management. Not only is subscription management great for retaining subscribers, showing individuals that they have options in the communications they receive can help encourage new subscribers too. 5. Online ads. Use online ads to promote email newsletters or other content, and collect email addresses via a landing page. 6. In person. If your business has a physical location, provide an email sign-up sheet or ask customers for email addresses at check out. In-person events…
Read More: 10 Ways to Grow Email Marketing Lists
