From SEO benefits to helping establish thought leadership to providing monthly newsletter content, blogging brings a lot to the table for organizations of all types and sizes. However, for all the benefits of blogging, there are challenges too – and a lack of time is often at the top of that list of challenges. At ClickDimensions, we split the blogging workload among several departments and individuals, including our marketing team, marketing success managers, product support and our CEO. We will also occasionally feature posts by guest bloggers outside of our organization. Guest blogging is not only a great way to save some time on writing posts, it’s an excellent strategy for bringing new perspectives and knowledge to your readers. It can also help you build or solidify relationships with the customers, partners or industry experts that are your guest bloggers. To help ensure you have the best possible guest blogging experience – because like blogging in general, it too can have its challenges – we’ve compiled our three top tips for guest blogging best practices. 1. Find the right contributors. When you hear the words “guest blogger,” a few people might come to mind that you could approach. Maybe it’s the loyal customer that posts insightful comments on your blog or the vendor whose own blog you admire. If such individuals don’t automatically come to mind, ask around either on your own team or elsewhere in your organization. Perhaps a member of your sales team saw someone from a partner…
Read More: 3 Tips for Engaging Guest Bloggers
