0 Flares 0 Flares × As a content marketer, landing pages are an important part of my content marketing strategy. It allows us to capture leads and share content that gives potential customers what they need to convert. It also gives you the opportunity to have a page targeted and centered around on single objective – helping you to increase your conversion rate. That being said, it’s no surprise that marketers often use them in their campaigns and that there are multiple tools and apps that allow you to optimize them. Call tracking is one of those tools. So…What’s a Landing Page? A landing page is any web page that a visitor can arrive at or “land” on. In the marketing and advertising world, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single-focused objective. At CallRail, we send potential clients to a landing page instead of our website because we want them to take a singular action, least they be inundated with all the call to actions available on our website. Optimization through Call Analytics Keyword-level call analytics with CallRail allows you to track the entire path to conversion from the initial click (say a paid ad from Google AdWords), through landing pages clicked on all the way to a phone call. For example, lets say a potential lead clicks on one of your Google AdWords PPC campaigns, and lands on one of the landing pages you’ve created…
Read More: Optimize Your Landing Pages with Call Analytics
