Dynamic content is one of the most popular features in ClickDimensions. Many of our customers love to use dynamic content to include information in their emails that is pulled directly from each recipient’s lead, contact or account record (or records that the lead, contact or account has an N:1 relationship with). However, there are many other less obvious uses for dynamic content, and we are often asked about how it can be used in conjunction with links. There are two different ways dynamic content can be used with links: using dynamic content to set a link and using dynamic content inside of a link. While there are differences between the two approaches, they can each be used to achieve the same goal of including a customer-specific URL inside of each email sent within a single ClickDimensions email send. Setting a Link with Dynamic Content Let’s imagine that each of your customers has a unique URL that takes them to their own personal profile page on your website. Further, each customer’s unique URL is saved to a Profile Link field on their contact record and you want to send an email to all of your customers directing them each to their own profile page. You can do this easily by following these steps: 1. Use the Personalization menu to generate FreeMarker for the contact’s Profile Link field. (Make sure that you have gone to Settings > ClickDimensions Settings and published your metadata. This publishes your customizations to ClickDimensions so that your custom…
Read More: Using Dynamic Content with Links
