Social media delivers a wide variety of benefits to businesses. It can increase brand awareness and exposure, drive traffic and help you be a part of valuable conversations with your customers and prospects. On the flip side of that coin, social media can cause a lot of frustration for businesses and marketers. How will you respond to negative comments or reviews? Who will be responsible for posting? How often will you post? And – first things first – which social media platforms should you even be on? When there were fewer social networks, that last question was significantly easier to answer. Many companies established a presence on all of the big social platforms and called it a day on that decision. But as new social channels began to proliferate, so too did the question of how businesses could be in all social places at one time and – more importantly – should they even try to be. Here are a few things to consider as you determine which social networks are right for your business: Function Before setting up shop on a given social network, take time to consider what people do there. In other words, are they sharing recipes or resumes? LinkedIn’s business and job-seeking focus make it perfect for a staffing firm, while a food manufacturer might have more success connecting with customers on Pinterest. Also consider the visual nature of each platform. While visuals are becoming increasingly important across all social channels, if your product or service…
Read More: How to Determine the Right Social Networks for Your Business
