0 Flares 0 Flares × When it comes to generating powerful ad campaigns, nothing beats Google AdWords. The search engine’s proprietary PPC platform gives businesses a plethora of powerful tools to ensure their online ads are seen by the right people in order to generate leads and customers. While Google AdWords is stellar on its own, it can be made even better through call tracking software. We’ll talk about all the powerful benefits of Google AdWords and how integrating call tracking into your PPC optimization strategy can give you even more insights to improve your paid performance. What Is Google AdWords? Google AdWords is the leading platform for launching paid ad campaigns across the Web. It’s relatively easy to use and you only have to pay when someone clicks (depending on bid type) on your ad, which is based on your keyword’s cost per click (CPC). But the power of Google AdWords extends well beyond creating keyword targeted ads. You’re also able to gain valuable insight into how well your ad campaigns are performing over time. When armed with AdWords, you can see firsthand which keywords are converting, as well as the performance of your ad amongst various demographics, locations, and more. A few other notable features of AdWords include: Google Forwarding Numbers & Click to call (CTC) – While many paid ads direct users to websites when they’re clicked, AdWords also offers a feature called “click to call” that directly dials a business’s phone number once the ad is…
Read More: AdWords & Call Tracking: How to Enhance Your PPC Campaigns
