In a previous blog post, we talked about gathering data and using SMS messaging to create a VIP experience for sports team fans – and fans of other brands too. The question now becomes, how do we engage our fans in the off-season or during downtime? ClickDimensions’ campaign automation feature offers a solution, allowing you to keep your fans in the loop and design unique paths for participants to follow as they interact with your messaging. So let’s set the stage. In today’s technological age, your season is never really over. Fans are continuously keeping an eye on what is going on with your team, and you want them to be just as engaged in the off-season as they are during regular season and post-season play. The best way to do this is by educating and informing fans through a series of interactions while providing them with valuable and exclusive content, and an automated campaign can accomplish exactly that. Here’s what you need to get started: Marketing lists that can be broken down into segments (season ticket holders, suite owners, casual fans, etc.). Each can be tied to a dedicated campaign automation. Email templates that provide the fan with all of the information they need. Web forms to obtain current information. Once you have the above, you will want to spend some time deciding the paths you want fans to take in the campaign automation. I recommend sketching this out on a white board or using a flow chart program, which…
Read More: Engaging Fans with Campaign Automation
