In the $14B Plastic Surgery industry, having the Best Plastic Surgery Website Design is one sure way to differentiate yourself and attract the right patients. In this digital age, consumers are spending time researching the best plastic surgeon to meet their needs, and your website is the first and most important snapshot they’ll have about you, and what you offer. But there’s more to optimally marketing your plastic surgery practice than simply throwing up a website. Best practices for plastic surgery website design includes both the front-end – what a consumer sees and interacts with on your site – and the back-end – what a search engine sees and responds to. Website design best practices must include both in order be effective. How the best Plastic Surgery Websites maximize the site’s invisible back-end communication with search engines. Its called “metadata”: the language translation interface between your website’s content and the complex algorithms of Google and other search engines. Any good website design must include appropriate metadata. Specific, Keyword Optimized, Metadata. From simple title tags to meta descriptions for images, how your metadata is set up will mean the difference between being found quickly, and ending up in obscurity on page 297 of Google search. Authorship. A simple but powerful way to help your website stand out is to include authorship and publisher meta tags. According to Search Engine Watch, when done correctly this “puts your face in the search results next to content you’ve created”, adding a powerful personal aspect…
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