According to MarketingSherpa, 72 percent of those surveyed named email as their preferred method of communication from businesses. And Forrester Research reports that 89% of marketers said email was their primary channel for lead generation. Email is a beloved communications channel for companies and their customers and prospects alike, but it’s also changing with the times. If you’re looking to spruce up your email campaigns and be more effective in your efforts, here are four email marketing trends to try: 1. Personalization. Personalization has been a part of the savvy marketer’s toolkit for a few years, but is now exploding in popularity due to customer and prospect demand. Email recipients today expect messages that feel like they were aimed directly at them, even if it is a bulk email. Using ClickDimensions, you can personalize emails with details like a recipient’s name, the city where they live, the name of your event they just attended, their current number of customer loyalty points or a wide variety of other options. It’s a quick and easy way to add a personal touch to your company’s messages, and a great way to get started with adding personalized elements to your emails. 2. Dynamic content. Dynamic content takes personalization to the next level, displaying different content for different individuals based on a field in the recipient’s CRM contact record. So if your company does business internationally, for example, you could display one image for recipients in the United States and a different image for those…
Read More: 4 Email Marketing Trends You Should Adopt
