If you’re like most medical practices, the Marketing goal is simple: have a clean, clear and precise web presence where relevant patients can easily find you and contact you. You would like First Page Organic ranking for keywords specific to the Providers in your office and your practice. And most of all, you don’t want to worry about managing the website or thinking about new marketing campaigns for your practice. Due to the rising awareness of the impact an effective SEO site can have on a medical practice, Medical Marketing has quickly grown as a specialized field specifically serving healthcare providers. In fact, most physicians are factoring a marketing budget increase over 2015. ‘Marketing in healthcare is no longer stigmatized as long as the marketing message is true, accurate, and ethical.’ Case Study: The American Marketing Association. The real question, Is there a ROI for an ongoing marketing expense for my practice? Many practices will spend an enormous amount of time and money working with an agency, only to find out their guidance was minimal at best, and the costs were higher than expected. Let’s look at the specific function of a Medical Marketing Agency, to see where the value is, and find out if these tasks are something you can do by yourself. Define Target Audience One of the main functions of a any Marketing Agency is to help clients define the target audience and what buying signals they will provide, but also the tactical implementation of the initiatives that…
Read More: Does my practice need to use a Medical Marketing Agency?
