In a time when many consumers are starting to push back against the disingenuous and fluffy nature of some social media, digital tools that modernize old-fashioned, face-to-face interactions are gaining popularity as a way for companies to stay down-to-earth and genuine. A new trend of live streaming apps like Periscope, Blab and Meerkat let brands have the channels they need to deliver a slice of reality. Innovative video-first collaboration platforms like Slack, Zoom, Google Hangout, and Cisco Spark are overtaking the crowded marketplace of impersonal chat apps and web meeting tools. Suddenly, marketers, sales professionals and business leaders are placing a renewed focus on reaching their audiences face-to-face and in real-time — whether that audience be internal team members, channel partners, prospects, or customers. Here’s what the new approach means for you: There’s nothing more social than face-to-face engagement — even when it’s through the camera lens of your laptop or mobile device. In a recent study from Meeting Professionals International, meetings that were conducted with face-to-face interactions resulted in a 12% higher conversion rate as opposed to non face-to-face interactions. Now with the addition of more and more low cost (typically free) and easy-to-use live-streaming apps, we’re going to see more content marketers delivering their message across these very personal channels. The revolution of apps like Periscope and Slack means that brands — both organizational AND personal — can now move beyond the standard website, LinkedIn page or other social media channels to share their message. Today’s live streaming…
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