Allbound loves inviting guest authors to contribute to our Partner Sales Acceleration conversation, and today’s blog post is from Nikki Nixon Marketing Manager for Terminus, a rapidly growing account-based marketing technology platform. In the age of automation where marketers and sellers are trying to do more with less time and less money, there is an interesting renaissance happening with live events that cannot be ignored in 2016. Human-to-human marketing (H2H) is making a comeback because people are totally overwhelmed with digital messages and are now craving live, face-to-face interactions with like-minded peers, and his is manifesting itself in the form of events. To extract the most value from this strategy, there’s an exciting opportunity to take an account-based marketing approach with your channel partners. This means viewing both your existing and prospective channel partners as your customers. From there, think about how you can identify them, target them, engage them in an environment where they are most comfortable, and turn them into advocates of your product or service. They own the customer experience for your end-user, so it’s important to show them some love. This is also known as the #FlipMyFunnel model. Here are my top five ways channel marketers can make the most of industry events in 2016: 1. Scout the Right SponsorsThe expo hall is an often overlooked area of an event. However, this could be the most valuable component of a conference for a channel marketer or sales professional. Industry conferences attract vendors who sell to your…
Read More: Embracing Events and Human-to-Human Marketing in Your Channel Strategy
