0 Flares 0 Flares × The goal of any PPC campaign is to make you money. Any PPC ad that doesn’t drive clicks or conversions to your website is a waste of time and possibly money. But how do you tell if your PPC strategy is a successful one? We’ll explore that concept in this blog post and explain how to improve unsuccessful campaigns and calculate PPC ROI using a few core metrics, as well as some red flags to look for during your PPC evaluation. PPC Evaluation and Optimization Continuous analysis and optimization of your PPC campaign is crucial to its success. After all, how can you measure your campaign’s effectiveness if you don’t regularly check in on its progress? Tools like AdWords make it easy to zero in on everything you need to be able to tell if your campaign is a success or a flop. Here are some things to keep in mind throughout the evaluation process: Tweak your campaigns for better performance. Make gradual, incremental changes to your PPC campaigns and see if those changes have had any effect on your conversion rate. Avoid making too many changes at once as this can muddle the results. Enhance the campaigns that are doing well. If something’s working, make it even better. Use your successful ads as a baseline to build out and expand your PPC campaign. Cancel or pivot campaigns with poor performance. There’s no time (or money) to waste on poor-quality PPC campaigns. You’ll need to…
Read More: PPC ROI: Is Your PPC Campaign Making Money or Wasting it?
