Interactive content marketing is quickly becoming a major marketing buzzword for 2016. Like a lot of new buzzwords, you’ll hear it thrown around at team meetings — but what exactly does it mean, and what role, if any, will it play in your channel marketing pipeline? Simply put, interactive content marketing is anything from a quiz to a complex app designed to provide the end user with a meaningful experience with your brand. As the Harvard Business Review points out, in an era where the consumer largely controls the buying process, interactive content marketing helps keep companies top of mind. Translated to the channel marketing environment, interactive content marketing gives you the opportunity to engage your partners more meaningfully than ever before. The Next Stage of Content Marketing You already use content marketing strategies to spur channel sales. Blogs, white papers and case studies all play an important role in getting your channel partners up to speed on your product. But your channel sales reps may not always have the time to digest highly-detailed technical papers. More to the point, they’ll often have to contend with multiple products from different suppliers, or customers who don’t have time for the long sales pitch. Handing them an interactive supplement to distinguish your product, delivering salient facts and sales strategies on the quick, can be the silver bullet, especially if it’s well-designed. Here are a few examples: A calculator that will help channel partners calculate a customer’s potential ROI for purchasing your product…
Read More: Why Interactive Content Marketing Belongs in Your Channel
