23 Flares 23 Flares ×Over the past several years, I’ve answered hundreds of questions, written several guides, and given multiple presentations on how to harness the benefits of call tracking and analytics for local SEO campaigns without interfering with one of the most critical ranking factors, NAP (Name, Address, Phone number) consistency. Today I’d like to dive into the more detailed nuances of local SEO call tracking for advanced local search marketers. My goal is that anyone reading this will walk away with an understanding of the best practices for implementing call tracking without the risk of polluting the web with inconsistent NAP data. It is important to note at the outset that this guide is written for data-driven local search marketers who already have a basic understanding of NAP consistency and its influence on local search rankings. I’m also assuming that readers are already sold on the insights provided by call analytics for local search. Basically, this isn’t an article to sell you cake– it’s a guide to having your cake and eating it, too. If you happen to work for a marketing agency and follow this advanced guide, you should be able to prove more of your value to your clients by counting phone calls from local SEO as a key performance metric. When you’re ready to implement call tracking for your local SEO campaigns, you essentially have two approaches: Track all calls to the local business driven by local SEO; Track only the calls driven by local…
Read More: Local SEO, DNI, & NAP Consistency: An Advanced Guide
