With Microsoft’s announcement earlier this week that their HoloLens Development Edition will ship to developers starting March 30, wearable technology in general has seen a surge in publicity and conversations around the proverbial watercooler in recent days. While the HoloLens isn’t what many of us typically think of when it comes to wearable devices, such as smartwatches and fitness bands, it is an indication of how this technology is advancing and the market for wearables expanding. According to Business Insider, wearable technology sales could increase from 33 million devices sold in 2014 to 148 million devices in 2019. As that expansion occurs, and wearables become less of a novelty, so too does the interest from brands and the impact on marketing. Here are three ways wearable technology is shaping marketing today and into the future: 1. Simplicity With more messages and information competing for attention than ever before, modern marketers are accustomed to a “less is more” approach in communications. Wearable technology will challenge marketers to take that minimalist approach to the next level. With screen sizes smaller than those encountered even in other mobile marketing initiatives, marketers have to ensure that their messages can be understood and effective at a rapid glance. Eye-catching visuals and short, memorable messaging are essentials for marketing via wearables. 2. Context With nurture marketing gaining in popularity in recent years, the concept of context, by sending customers and prospects the right messages at the right time, is already in practice in the marketing efforts…
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