March 1st, 2016 // Nicki Allen Why is partner sales acceleration the future of the channel? Because the buyer’s journey has changed, and your customers are now the ones in control. The search for the “A” lead is over. With the customers in charge, they’re the ones on the search, and they’re looking for the “A” solutions provider. Make sure your direct sales team and your partner sales reps are educated and prepared to answer the questions of even the most informed prospects.
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