0 Flares 0 Flares ×[embedded content] In our recent webinar, “Check Yourself Before You Wreck Yourself: 3 Actionable Strategies to Improve Your Marketing Approach” we shared real strategies, implemented by real marketers, to obtain real results. We were pretty impressed by the amount of engagement we received during the webinar (hats off to all of our great attendees!), the only downside being that we weren’t able to answer all of your questions live. No worries though – we’ve outlined all the answers below, and provide our slides here for your review. And now, without further ado, your webinar questions answered. How do you use call tracking in your marketing? At CallRail, we are big believers in practicing what we preach when it comes to call analytics. We use an integration between CallRail and Marketo, our marketing automation software, that pushes caller information into our Marketo instance. This information includes lead source, which is really beneficial in alleviating any tension between marketing and sales since it clearly shows who owns an inbound lead from a phone calls. This level of visibility and accessibility throughout our marketing technology stack enables everyone to be on the same page. We also use CallRail’s Google Analytics integration to see if our content is driving phone calls, using ‘First Time Callers’ as a goal. This, along with the added benefit of call recording, not only shows us if our content is driving calls, but gives us insight into how we should write our content. How do you get fresh content and new topic ideas? We’ve been writing about call analytics for three…
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