All of the recent hype around the “The Big Game” made me think about sports marketing, fan engagement and how teams can turn their fans into brand ambassadors. So let’s take a look at how we can use ClickDimensions to turn fans into brand ambassadors by tailoring an experience that is unique to them. Keep in mind that although this blog post speaks to sports marketing, brands of all kinds have fans and can turn them into brand ambassadors using similar strategies. Building the Team Data is a crucial part of creating a VIP experience for your fans. Using ClickDimensions forms, obtaining customer information is easy. The first thing we need to do is decide what questions we want to ask. What specific data is most important to your team and the fans? Questions like these can be useful in tailoring an experience for a fan: Would you like to receive email or text updates? How often do you come to games? Are you interested in our ticket packages? Who is your favorite player? What is your favorite stadium snack? Once we have outlined the questions we want to ask, we then need to create a form that captures that information. Be sure to have all of your custom form fields set up and ensure they are mapped to the correct locations on the contact or lead entity in CRM. The below image outlines an example of what this form could look like. When using a marketing automation platform like ClickDimensions, users tend…
Read More: Driving Fan Engagement with ClickDimensions
