February 10th, 2016 // Scott Salkin Jamaica does look nice … but that’s not what it’s about. Building brand loyalty in the channel these days requires a much more robust and hands-on formula for success when compared to yesteryear’s practice of more emails, more telemarketing campaigns, more swag and sexier incentive programs. In other words, like most modern sales and marketing strategies, throwing money at the problem doesn’t necessarily solve it — especially in this case, where your partners’ sales reps are your “customer” in a day and age when the customer is 110% in charge of how they make decisions. For a channel rep, that decision is whether or not they’re going to SELL YOUR STUFF. So, then. If it’s not about sending them email blasts, buying them lists and cold calling campaigns, giving them stress balls and polos, or sending them to Jamaica…what is it about? Selling more, faster. Partner sales acceleration. Helping your partners and their sales reps do more with less, in less time, using friendly, effective tools, in an environment or ecosystem (aka community) where they feel like they belong and have a path to succeed. Sound complex? It really isn’t…or at least it shouldn’t be. Especially when you focus on technology that can connect and encourage collaboration using tools and content helps build credibility and trust for solving customer business problems. Take a look at your business from your partner’s point of view. Here are some benefits you can provide that they will definitely…
Read More: How to Serve Your Partners and Build Brand Loyalty
