Allbound loves inviting guest authors to contribute to our Partner Sales Acceleration conversation, and today’s blog post is from Raegan Wilson, Founder of Channel Squared Consulting. It is often said that nothing happens until someone sells something. When it comes to indirect sales and channel partners it could also be said that nothing happens until partners engage. Partner engagement is the foundation of the channel sales success. After all, how can you ever accomplish those lofty channel sales goals without partners that are engaged? Partners cannot successfully sell, service, or support your products and solutions without proper engagement with you as a vendor. Here are a few things to consider as you look to increase partner engagement, enablement, and drive collaboration. Provide a place for engagement Partners need access to information 24 hours a day, 7 days a week without exception. Channel acceleration technology is needed to efficiently deliver partners the things they need when they need it. Do your partners know where to go to get the information they need or do they simply pick up the phone or send an email? Make sure your partners have a centralized place to get the tools they need for success. With partners accessing your program offering online, you can start to measure your current partner engagement. Analytics and reporting will provide you insight on how your partners are interacting with various aspects of your program offering. This valuable insight will provide you what you need to be able to understand what…
Read More: Partner Engagement: The Foundation of Successful Collaboration
