0 Flares 0 Flares × The start of the year is the perfect time for brining in the new, or at least revising the old. For many marketers, the first quarter of the year marks a a fresh start for marketing campaigns. So how do you know which new strategies should make the cut this year, and which ones should you leave back in 2015? We’ve got you covered. Going Beyond Basic Analytics: We get it. You love Google Analytics, and we do too. Knowing where your leads are coming from online is invaluable for digital marketers, but basic analytics are so 2015. It’s time to track more than just clicks and traffic. If you haven’t set up goals connected with values, here’s the year to start. You can even set up custom dashboards that give you an at a glance breakdown of what marketing channels are driving conversions, saving you time and making it easier to report on how your marketing is doing. Integrate Your Software: at CallRail we are big believers in the power of un-siloed data, that’s why we use multiple tools to get us the information we need. We integrate Marketo marketing automation software with our customer relationship management system SalesForce, and even our own call tracking platform to view more data on hour potential leads become customers, and fill out any and all of our lead attribution gaps. We’ve learned first hand that doing so has not only simplified our workflows, it’s increased our conversion rate by 20%. Get Your Search Together: Updating…
Read More: 5 Tips to Jump Start Your 2016 Marketing Strategy
